Case Study – Peter Jones, Waterford Ireland

April 13, 2012

Peter Jones, from Waterford in Ireland, already had an interest in healthcare related solutions following his Certificate in Neuromuscular and Physical Therapy from the National Training Centre in Dublin. So, in May 2008, he decided to put his qualifications into practice.

“I had worked in a couple of factories as a General Operative and then left to sell MBT footwear (a specialist shoe brand) at the age of 22. I did this fulltime for 2 years but it did not turn out to be as sustainable as I would have liked, so I was considering moving to Australia with a friend.

“I found the idea of franchising reassuring because the support and proven business model were already in place. I have a natural genuine interest in the field, so when an MBT representative told me about the Foot Solutions franchise opportunity, I was instantly drawn in. It also proved to be a much better idea than uprooting everything to move to Australia!”

Foot Solutions use the most advanced technology combined with a full understanding of biomechanics of feet and gait, along with the highest quality footwear to fit each customer’s unique feet. Using their customised solutions delivered through their retail stores, Foot Solutions improve comfort and body alignment and help customers achieve better health through their feet. They enjoy repeat customer because they provide bespoke solutions with an attractive range of footwear.

“I had previously contemplated setting up my own business with similar facilities – before I knew about Foot Solutions. But this option was so much easier and they had much better planning and concept development than I would ever have been able to replicate in my own business. It only took me 1 month to make the decision of buying a franchise with Foot Solutions, and it didn’t take long to raise the cash either.

“Upon starting, I was trained for two weeks in Atlanta, USA. This really beneficial, and I received great support before the opening of my store to ensure things went smoothly. I was the first Irish franchisee following the initial store opened in Cork, so it was important to get things right.”

Foot Solutions have five market niches which include: Health & Wellness, Active/Sports, Comfort & Style, Medical/Therapeutic, and Arch Supports & Orthotics. Many people use their in-store services to buy all their footwear from trainers to fashionable office attire. This includes people with long-term foot conditions and injury, or those that simply want the best for their feet. Foot Solutions offer personal service delivered by trained experts and are popular across all age groups for people who are looking for comfort without compromising on style.

At the age of 28 years old, Peter is a big lover of sports. Unfortunately though, he now chooses not to participate after realising that he is quite injury prone! His favourite games were football and hurling, so to avoid further injury; he spectates regularly and coaches a ladies camogie team (which is the female equivalent of hurling). He also enjoys hill walking in his spare time.

“My biggest recommendations for anyone looking to buy their first franchise would be to research the industry as much as possible. For Foot Solutions specifically, you should learn as much as possible about foot and ankle anatomy. The more knowledgeable you are, the more the customer trusts you.”

Foot Solutions are the world’s largest health and wellness franchise focusing on foot care and proper fit. They have a proven business model operating in over 200 locations worldwide. The customer service they deliver, combined with the latest technology makes it difficult for companies to compete with them in an online shopping environment, making their franchise opportunity a great investment and an exciting proposition for anyone looking to start their own retail empire.

“My plans for the future are very much dependant on the economic climate as the current state makes things hard to determine. When things do pick up, I may consider buying another Foot Solutions franchise in a bigger city.”

There are now approximately 14 million people in the UK aged over 60, and this is projected to increase by 50% over the next 25 years. Over half of new cases of foot care come from people over 65 and 58% of these customers are choosing to receive their foot care through a private provider rather than the NHS. This is just one of the six areas where the Foot Solutions market growth is set to boom.

 

Foot Solutions has single-unit and multi-unit franchises available across the UK. If you are interested in managing a retail franchise that makes a difference to people’s health, please visit www.footsolutions.com or contact John on 00 353 (0)81 8333668.

 

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Case Study Foot Solutions – Peter Jones